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And get a complimentary Employer Branding checklist from us.
SCHEDULE
A CALL
And get a complimentary Employer Branding checklist from us.
WHAT DO MILLENNIAL
EMPLOYEES WANT?
Millennials today, are changing the face of and powering the growth of a number of businesses. It is important for employers to attract and retain these talents through powerful employer branding initiatives.
Employer branding has always been looked at by marketers as an HR initiative and by HR as a marketing effort. However, no one has really bothered to answer the question – What do employees really want?
We took a survey of millennial employees.
Here are the parameters that influence their choice of employer:
HEALTHY WORK-LIFE
BALANCE
MONETARY
BENEFITS
A DEFINED
CAREER PATH
MEANINGFUL CONTRIBUTION
AND SATISFACTION
LEARNING AND
EXPOSURE
JOB
SECURITY
FREEDOM AND
FLEXIBILITY
TRANSPARENCY
We took a survey of the Millennial employees and identified that
they chose a company based on the following parameters:
HEALTHY WORK-LIFE
BALANCE
MONETARY
BENEFITS
A DEFINED
CAREER PATH
MEANINGFUL CONTRIBUTION
AND SATISFACTION
LEARNING AND
EXPOSURE
JOB
SECURITY
FREEDOM AND
FLEXIBILITY
TRANSPARENCY
We thought long and hard. And after months of brainstorming, contemplation, and ideation we came up with a strategy which the marketing team can run independent of (but very much in sync with) the HR team. We are calling this employer branding initiative ‘Employee Touchpoints Overhaul’. We classified all the employee touchpoints into two buckets. Here are those buckets and some examples under each:
1. Existing Touchpoints
− Office branding – Space design
− Personalise employee entry-exit thumb/card points
− Email with call for Interview
− Appointment letter
− Website career page
2. New Touchpoints
− Brand story
− Quarterly employee feedback interviews
− Culture fit test
− Employee onboarding experience
− Gamification
Here are some of our thoughts for you to browse through. The blogs below may give you a fresh new perspective of looking at your employer branding initiatives.
Here are some of our thoughts for you to browse through. The blogs below may give you a fresh new perspective of looking at your employer branding initiatives.
In our repertoire, we have end-to-end digital marketing services and solutions. Our portfolio is diverse as our work experience ranges across Fortune 500 companies to startups. What doesn’t change is – we work with people who value business relationships.
− Websites
− Search Engine Optimisation
− Social Media Marketing
− Programmatic Advertising
− Email Marketing
− Visual and Verbal communication
In our repertoire, we have end-to-end digital marketing services and solutions. Our portfolio is diverse as our work experience ranges across Fortune 500 companies to startups. What doesn’t change is – we work with people who value business relationships.
− Websites
− Search Engine Optimisation
− Social Media Marketing
− Programmatic Advertising
− Email Marketing
− Visual and Verbal communication
